Fujifilm confirms development of dedicated GFX cinema camera

Fujifilm has confirmed it is developing its first-ever filmmaking camera, the Fujifilm GFX Eterna, and its scheduled for release next year.

Like the GFX100 II and GFX100S II, the GFX Eterna will be built around a 102-megapixel CMOS II HS image sensor, and the same X-Processor 5 sensor as found in the GFX100 cameras. 

Fujifilm says its new Eterna camera will enable “filmmakers to capture rich, true to life visuals and have enhanced flexibility in post-production.”

Fujifilm says it "aspires to become a driving force in shaping a new era of filmmaking and dedicate (sic) to contributing to the creation of timeless cinematic masterpieces."

In addition to the development of the new platform, Fujifilm is also working on the development of a power zoom GF lens that is optimized for this G mount cameras. The lens is planned to have a focal length of 32-90mm, and a mount adapter from G to PL.

The move comes a week after Nikon announced it was planning to develop its first cinema lens, as the company expands its offerings following its purchase of Red Cinema. 

You can read the announcement for yourself here.