Leica opens first Australian store

Leica Camera has opened its first Australian store, at the historic Queen Victoria Building (QVB) in Sydney’s CBD.

Located on the second floor of the QVB, the 80sqm Leica Store houses a sales and product hands-on area, in addition to a gallery wall that will house the works of Leica photographers. The first work to be showcased is New Zealand-born photographic artist, Stuart Robertson’s ‘Peace in 10,000 Hands’ global art project. 

“We are excited to open a dedicated store that embodies Leica Camera in Australia so that avid photographers, locals and tourists alike have an opportunity to touch, feel, play and learn more about the Leica Camera brand. This space will offer an opportunity for full immersion into our brand, inspiring through showcasing all that can be achieved with our world-class Leica optics,” said Ryan Williams, Managing Director of Leica Camera Australia Pty Ltd.

A complete suite of Leica products such as the iconic Leica M, Leica Q, and Leica S ranges will be on display at the store, as will the newly-launched Leica SOFORT instant camera.

The company’s sell-out Leica Akademie classes – designed and run by photographers, for photographers – kicked off at the new Sydney store this month.

The Leica Store is located at Shops 40-42, Level 2, Queen Victoria Building, 455 George Street, Sydney (Phone 02 9264 7098) and open from 10am-6pm Mon-Wed, Friday-Saturday, 10am-9pm on Thursdays, and 11am-5pm on Sundays.

Website: www.leica-store.com.au