Canva walks back (some) price increases

Last month, we reported that Aussie creative software company Canva has announced a number of pricing increases to its subscription plans. The increases were substantial, and in some cases would mean increases of over 300 percent for certain users. 

However, in a blog post, the company has announced it will walk back one aspect of its pricing for its 'Teams' users. The change is largely aimed at appeasing existing users who were previously allowed to add up to four extra 'seats' (users) to their plans at no additional cost, although this stopped in April. 

"In April this year, we discontinued our early pricing for teams on Canva, which included the ability to add up to four extra seats at no additional cost," the company said in its blog post.

"We had planned to gradually transition existing Canva Teams subscribers to our current standard pricing of US$10/month per person starting at three people, reflecting the expanded value of our product over the past four years.

We understand this change may have felt too sudden for some, especially early adopters on our old pricing model...as a special thank you to our early Canva Teams users for their loyalty and continued support, we’re pleased to maintain their original pricing for their current team. They’ll continue enjoying their current rate, with no action needed on their part.”

That said, Canva isn’t changing its pricing model for new users — and this change will only affect current customers.

In addition, Canva says that it has also launched a new 'pricing promise', and plans to provide at least 60 days notice of any future price changes and it also plans to adjust pricing for different regions to assure that it’s “fair”.

Much of the disquiet over the price increases announced in September came from the lack of warning from the company, which sent out emails announcing an imminent price increase. 

“As Canva grows, so does the value we offer to all our users," the statement continues.

"Whether you’ve been here since the early days or are just starting out, we’re committed to making Canva even better for you. Your support has been instrumental to our journey, and we’re excited for what’s next – more products, more features, and more ways to bring your creative ideas to life."

The company, which plans to go public in the United States in 2026, remains one of Australia's most successful tech companies. It purchased the Affinity suite of creative software, its biggest acquisition to date, in March, and also AI company Leonardo, for a reported $320 million USD, earlier this year.