Taking the hipster fashion for bushy beards to new heights, Sydney-based image production company Electric Art has produced a series of images for Schick Razors in which men's facial hair has been replaced with furry critters. Here’s how they did it.
Electric Art, a Sydney-based image production company specialising in a range of production and post-production techniques, was recently asked to develop some unusual images for an advertising campaign for the Schick Razors company. The ad agency Y&R New Zealand wanted photos of young hipsters sporting facial hair in the form of furry animals!
“We loved the concept of this brief and we knew it had the potential to look amazing. Several test comps were done initially to explore the size, type, colour & position of the animal. We settled on a mixture of ferrets for the limbs, face and tail, and rabbits for the softer fuller fur of the body," said an Electric Art spokesperson.
The agency cast several bearded hipsters who were then photographed by Troy Goodall in Auckland. Animal photographer Stephen Stewart had the job of shooting the animals, matching the portrait lighting and posing the animals, as much as possible, to match the rough comps.
The menagerie included six ferrets and nine rabbits in a variety of colours. The rough comp was remade in high res with input from the creatives and Troy Goodall. For a time-lapse of the post-production process see the Vimeo video below.
A series of advertising images shot for the Schick Razor company had a furry twist to them!
