Olympus OM Digital Solutions Australia launches rebrand, hints at new camera

OM Digital Solutions Australia, formerly OIympus Imaging, has rebranded and launched a new website, with the company now officially known as OM Systems, with the tagline 'Break Free'.

Since Olympus divested its camera business in late 2020, the Japanese company has remained relatively quiet on the gear front, only announcing a small number of new lenses and just one camera, the PEN E-P7, which never made it to Australia. 

According to a new OM Systems brand story published on the website, the company sees itself as 'a dark horse', focused on 'creating cameras that do not yet exist, so photographers can do things previously impossible.'

In a statement, the company also confirmed it is working on a new Micro Four Thirds interchangeable lens camera that will 'embody the OM SYSTEM concept'.

"The interchangeable lens camera that we are now developing combines our industry-leading manufacturing capabilities and cutting-edge technologies to significantly improve performance and provide an unrivaled photographic experience," the statement said.

The company confirmed that the Olympus branded consumer products and services remain unchanged, and the new brand will co-exist alongside Olympus products for now.

"With new products and services planned, we do not anticipate any major impact to business," the statement said. "The two brand names will be used together during a transition period."

You can see the new website for yourself here.