Video: The story behind Albert Watson's iconic Steve Jobs portrait

When Steve Jobs died in 2011, it was the one image that was seemingly inescapable.

In every newspaper, magazine and website that ran a story on the founder of Apple computer, Albert Watson's simple black and white portrait was, more often than not, the image staring back at us.

In a new two minute video for Profoto, Watson talks about how he had just one hour with the icon, but only needed 20 minutes to capture the striking shot.

Jobs, who was known for his dislike of photographers, did apparently like the photo. Watson recalls how in the hours after his death,  Apple phoned him to urgently request a copy of the image. Shortly after he sent it across, it was used to announce to the world that Jobs had passed away.